Founder: Beckett Cote 

I’m a college student from Maine who loves being on the water. 

I’ve always been drawn to everything Maine has to offer, the coast, the lakes, and the way the landscape naturally pushes you to get outside. Whether that’s surfing cold water, wakesurfing in the summer, skiing all winter, or getting out on the trails running or biking, it all comes back to using the environment around me.

This brand started because I wanted to make clothes I actually wanted to wear. Simple as that. I wanted pieces that felt like Maine, something that reflects the water, the conditions, and the kind of lifestyle that comes with being here. I design everything myself, from the graphics to the feel of the pieces. Each one is tied in some way to Maine waters, whether that’s the ocean, a lake, or just the overall energy of being outside here.